Content marketing stands out as a great experience that has become integral for building brand awareness, supporting your sales funnel, and using trends to reach target audiences. This combination of tactics allows your business to get directly involved with multiple pieces of content and use a strategic approach to drive consumer actions. Whether you want to create blogs or make videos, your business has the versatility to showcase their voice, tone, and brand by focusing on content marketing.
With the expansion of social media platforms, influencers, and video content, it can be challenging to decide what type of content you want to create for your content marketing calendar this year. If you need some suggestions to make your business stand out, you should try these five content marketing ideas to help you with your strategic planning as we kickoff the beginning of 2022.
Create SEO-friendly Blogs
SEO is more than just stats and rankings, it’s become an integral aspect to gaining traffic and visibility for your content. Your content marketing efforts need to be optimized for SEO if you want to get traffic to it. SEO can position your business to appear in multiple search results queries by using a strategic combination of keywords, link building, and mobile-usability that lets your content rank higher in search results. This can include search engines like Google, Bing, and similar websites.
Your business can work with an SEO agency, WordPress plugin, external tool or consultant to improve your blog and use the posts to improve its SEO. You can do so by following these points:
- Focus on creating high-quality content
- Building a backlink strategy
- Use keywords throughout your blog post
- Creating SEO-friendly URLs
SEO algorithms usually consider all these points, so you should keep them in mind. This means you should focus on making content people want to read, figure out which links can help your blog posts, and use keywords as needed.
Make sure you avoid stuffing your blog with keywords or links since that approach can hurt your SEO.
The current content marketing landscape is balancing between standout storytelling and stunning visuals. Cue Infographics, which have gotten a big upgrade in their design, format, and their use outside of blogging. Infographics stand out as a common visualization that help businesses share information or statistics with people in an easy-to-understand format. This usually involves plenty of visuals and charts to represent the stats. If you’re looking to adapt or pivot your content marketing strategy from technical blog posts, consider creating infographics to help deliver products facts, features, and data stats in a vivid way.
Infographics can help your business in many ways:
- Make it easy for your customers to understand what your business does
- Show your leads why they should trust your business
- Share important information on social media sites
Infographics should only be a minute or two long, so people don’t get bored and move on. Since people prefer short videos with simple visuals, you can leave a great impression on many customers through your infographic videos.
The era of the microphone is upon us and it’s showing no signs of slowing down anytime soon. Creating a podcast can help your business release engaging content and diversify your content marketing initiatives. Podcasts allow your business to talk about specific topics or ideas and position your business to be a thought leader in your industry. Podcasting appeals to marketers because it can allow you to reach a wide range of people in a short amount of time while still engaging your target audience. Here are a few examples of how people engage with podcasts:
- People who get bored while commuting
- People looking for information on your industry
- People who want something to listen to as they workout
- People looking to hear thought leadership on niche subjects
Podcasting lets you talk about the topics you feel like discussing and build upon those topics with a series that you can promote with a sponsor or on social media. You can use these podcasts to bring more people to your business, introduce ideas, or even advertise.
It also lets you have some fun while you make your content. Podcasts let you sit down while having nice discussions with people you like. You can even get some guests to join your podcasts, so you can make each one interesting and fun for you and the listeners.
Utilize Email Newsletters
Email is always reinventing myself and there’s no better way to improve your content marketing than adapting your email tactics with newsletters. If you don’t have an email newsletter, you should think about starting one. Email newsletters stand out as a common content marketing tactic for businesses. Many businesses use newsletters because they work and help businesses in various ways.
- Share product updates with your customers
- Let people know about changes involving your business
- Add links to websites or social media platforms
When you have an email newsletter, you can send any information you need to your customers. You can also use automated software to automatically send your emails to everyone on your newsletter list. You can enjoy benefits like drawing in customers and sharing your content if you create newsletters.
Newsletters stand out since they’re easier to make and share, so you may want to consider this one.
Share Your Shopping Platform on Social Media
It’s rare in today’s day and age to not have an e-commerce website, but you’re missing the mark if you’re not sharing it on social media. Since businesses like to sell products online, many of them have online shopping platforms like Shopify, BigCommerce, WooCommerce, etc. While having a website is essential to the success of your business, you could be missing out on a great opportunity to expand your reach and customer base by using social media.
If you plan to sell products online, you should share your platform on your social media pages. You can enjoy these benefits if you:
- Have more followers learn about your deals and new products
- Get more people to visit your shopping platform
- Gain more profits from people making purchases
You can easily hop on your social media pages and share your shopping platform whenever you feel like it. It’s a great way to connect with customers and enhance your content marketing strategy by creating a bridge between your products and social accounts. While you shouldn’t go overboard with your sharing, you can help your platform by using social media.
Consider expanding to platforms such TikTok, Twitter, Facebook, and Instagram, based on where your audience is.
Content marketing can help your business in many ways and you should definitely use the top of the year to start integrating these tips into your quarterly marketing strategies. Whether it’s video, blog content, email, or social media, the world of content marketing provides numerous opportunities to get creative and let your business stand out from the competition.
Remember when you are creating your content marketing around dedicated initiatives, campaigns or products that the goal should be to:
- Draw more people to your business
- Create appealing content to get more returning customers
- Leave positive impressions on people interested in your business
If you want to ignite an excellent content marketing plan, We.pn can help with branded domains, mobile links, and campaign tracking analytics to help measure your performance. Get started with We.pn today!